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Chanel’s creative director, Karl Lagerfeld announced this week he’ll be launching an affordable street wear collection.

The designer said he realises the world of luxury “cannot stay with people who have lots of money” and “the appeal of luxurious fashion needs to go broader”.

Due to hit the web-sphere January 25, Lagerfeld’s “rock chic” collection, titled Karl, will be available online from net-a-porter.com

“We are working on lot’s of amazing ideas which are all about making luxury affordable and accessible. I’m very excited about bringing this vision to life with this brand,” Lagerfeld exclaimed.

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